More often than not those that are running a business know that they need to be on social media but the chances are and I am speaking broadly here that many 50+ year olds do not understand how social media works effectively enough to bring in leads.

Without knowing all that much about social media themselves and seeing the office junior on their phone all the time they think she must know how to use social media herself so they think to give the business social media to run ads and bring in new business.

This is a big and costly mistake let me tell you what happened.

Of course it is so wrong on many levels as there is no doubting that the girl knows how to be social but she does not know how to drive traffic (leads) and then to be able to convert the leads to sales.

I saw this firsthand the other day when visiting a property as a client I did not go in there thinking about work I was off duty and was looking to have “ME” time. Being the extrovert that I am I started to talk to the owner where she told me what sort of things she was doing on social media and I asked to see the business Facebook page.

Just as I had thought, the page looked like flashing neon lights walking down the main street of Las Vegas you nearly needed to wear sunglasses the glare of those banners was so bright!

Also noted that it was obvious that I was not the only one that felt that way as there were only mainly 3 view and no comments.

I could not help myself I rummaged through my hand bag to grab for my phone which it always somehow makes it to the bottom of the bag! I then blurted out that I was a social media expert and I was going to show them the power of running doing social media properly.

Of course I asked if they were OK me shooting the video and they were nervous and they needed not to be as I was basically going to chat to the business owner about her business something she would already be comfortable with. The interview was fun and informative and I had the manager and the worker relaxed as I drew more information out of them what the business was about.

We had fun and so did the people who were watching and commenting. Overall I have 3,000 views 30 comments and a ton of inquires about coming in and the last time I spoke to her she had one of the biggest week she had on social media.